New, playful & inspiring children’s collections

Again this year, FLEXA participate and show our new collections at IMM 2017. The collections reflect our vision of kids furniture and interior for 2017 and onwards. Since 1972, FLEXA has been creating high quality functional children’s furniture, some of which have become classics. In 2017 however, FLEXA is ready to launch the premium furniture and interior collection FLEXA Popsicle. In addition to the Popsicle range, we have many other new products to show you. Transportation - a new and playful textile theme for the boys. FLEXA Näst - a modern Scandinavian baby collection. Tipi - a place for cozy moments. Last but not least an extension to our very successful FLEXA Play collection.

FLEXA Tipi - Cute and cozy reading nook 

There’s something special about tipis that kids and parents are drawn to. A tipi is the perfect spot for cosy book reading and quiet moments – and even serves as a great hiding place for your child, a place to share secrets with their little friends. The FLEXA Tipi comes with a soft quilt­ed rug, then all you need is soft lightning, warm blankets and cushions.

We are convinced that the new FLEXA Tipi will encourage many hours of fun and imaginative play in your child’s room.
FLEXA Tipi

 


 

Transportation

All children start out with an instinct to play, explore and discover. Role play is a natural part of growing up. The new Transportation textiles are made to encourage just that.

Transportation is a complete collection of unique and playful textiles for a child’s room. The theme is made in collaboration with textile designer Sooji Kim who studied at the Danish School of Design. FLEXA textiles are always designed to encourage chil­dren to engage in fantasy play.

FLEXA textile Transportation

 

Sooji Kim

“I have chosen cute and amusing elements from our everyday life such as boats, bikes, roads, cars and he­licopters. I hope they will inspire children to have fun, play and use their imagination. If, at the same time, the textiles can teach the child about transportation and how to move around safely in traffic, I would be more than thrilled.When creating the print, I used a soft blue colour scheme to cater for the young boy, but I also chose some red and yellow details to give a delicate, relaxed yet fun expression in the child’s room.”

- Sooji Kim
Textile design student from Danish School of Design

 


 

FLEXA Play - New fun family members

FLEXA Play is a contemporary, beautiful and cheerful furniture collection designed in collaboration with furniture designer Charlotte Høncke. FLEXA Play is designed to be used throughout the house, by the whole family.

This spring we’re adding a new urban grey colour to the range and expanding the collection with five new playful members; a square play table with chairs and bench, a new cute storage bench with back rest and a cool display shelf.

Play room setting

 

Charlotte Høncke Danish Furniture Designer 

Designing furniture for children is a passion of mine. It allows me to be playful with colours and forms. With FLEXA Play I wanted to create a safe, warm and playful atmosphere in the nursery, using funky colours combined with warmth of the ash wood. Children love to be with their parents and play in the living room and kitchen, so I have designed a collection of furniture that fits into any room in a modern home.”

- Charlotte Høncke
Danish Furniture Designer

 


 

FLEXA Näst - For sweet dreams and cuddly moments

FLEXA Näst is a new Nordic baby collection designed in collaboration with Danish Design Engineer Lene Madsen. The range consists of a flexible 5-in-1 cot bed, a functional changing unit and matching wardrobes.

FLEXA Näst grows with your child - from birth and throughout childhood. Näst is made from solid pine wood combined with modern, white details.

FLEXA Näst

 

Lene Madsen Danish Design Engineer 

“I designed the cot bed and changing table with functionality and sustainability in mind. To me it was important to create a timeless design that matches the changing needs of a growing child. FLEXA Näst is all about preparing for baby’s arrival and creating a safe place to sleep and grow. I chose rounded shapes and smooth surfaces to create a distinctive Scandinavian feel.”

Lene Madsen
-Danish Design Engineer


 


 

Flexa Popsicle

 

Popsicle by FLEXA – What’s your flavor?

FLEXA Popsicle is a furniture and interior collection for children of all ages, using premium solid wood materials and a modern Scandinavian design style. The new Popsicle collection has been created with great attention to detail using our in-depth knowledge of kids, and will set a new standard in the children’s furniture category.

Popsicle by FLEXA will be launched in three colours appealing to both child and parent. We call them Kiwi, Cherry and Blueberry. They are all carefully chosen and selected – as if they were the most important ingredients in a delicious ice cream. The colour scheme is well balanced and goes hand in hand with our modern Scandinavian design philosophy. Pick shades of a cool Blueberry, , a dusty Kiwi green or a sweet Cherry rose. We believe these colours will create tranquility, and a very personal and unique footprint in a child’s room.

 

Behind the design

In the past five years, FLEXA has worked strategically with creative designers who create and convert our ideas into beautiful, functional design for children of all ages. For Popsicle we handpicked a young, visionary Danish design team named Herman Studio. We fell in love instantly with their holistic way of thinking and their beautiful and simple approach to drawing and drafting.

 

 Jonas and Helle Herman Pedersen Herman Studio “Popsicle by FLEXA is inspired by the simple and soft rounded shapes of a real popsicle. To us, a popsicle is the essence of a joyful childhood and that was our starting point. Choosing a Popsicle product should be like picking a flavour for your ice cream. During the design process, we experimented with a variety of colour combinations in order to get the right flavour. We believe that the Popsicle colours are both child-friendly and timeless.”

Jonas and Helle Herman Pedersen

- Herman Studio

 


 

The launch

Popsicle by FLEXA will be launched summer 2017 with a complete room concept. Later we will add new products to the collection to cater for children’s needs to play, sleep and learn in their own room.
 

Download of press release and photos

To access FLEXA Mediabank please go to http://flexaworld.papirfly.com (don't use 'www' with the link) and use the following username and password:

User-name: Press
Password: FlxPress17
 

Press Contact

Read more about FLEXA on www.flexaworld.com or contact PR & Marketing Coordinator Julie Klok: juk@flexa.dk for more information and photo materials.